Iliyan Lyubomirov’s idea in establishing the mobile bookshop is for it to have presence in a large number of our towns and municipalities, at the major literary and different other salons and festivals in Bulgaria, as well as abroad. Its distinguishing feature is that it presents and sells Bulgarian writers and poets only, with an emphasis on our living authors. Iliyan has embraced it as a cause – to use his own popularity to help other writers find the way to their audience, but also to oppose intergenerational differences.